Otherwise, screen readers might pass over them and some visitors won’t be able to interact with your website. If the alt attribute is missing, you’ll see a warning. Perché a volte, il contesto è ‘racchiuso’ in immagini che Google non riesce a leggere. As I have already said, the purpose of alt text is to describe an image to a visually impaired user. But what’s so important about alt text? If this sounds familiar, this guide is going to clarify things for you. You should see the alt text displayed whenever you roll over an image. Dovresti avere un senso di comprensione se l’ottimizzazione dei tuoi alt text è buona o c’è bisogno di lavoro. Di solito, tralasciano queste immagini, o peggio, leggono un lungo ed inutile nome del file dell’immagine. So, rather than crawling your site and obsessing over every missing alt attribute (most sites have quite a lot of missing ones), a better idea is to audit and improve alt tags for pages that already get traffic. Unfortunately, the ALT attribute is a critical step that is often overlooked. is to describe images to visitors who are unable to see them. Alt Text SEO Dos and Don’ts The basic advice you’ll receive on writing alt text is to use natural language, and to describe what’s in the picture. Alt text (text that describes an image) improves accessibility for people who can’t see images on web pages, including users who use screen readers or have low-bandwidth connections. ALT TEXT is the most important element of image SEO.Use an alt text on all your images to help visually impaired users navigate your site better.At the same time the image alt text is the most critical factor for ranking your images high on Google image search but it can also help your pages rank higher in Google web search.A good alt text is short (approx. But not all links are text; some are images. Per esempio, solamente 10 articoli del blog di Ahrefs sono responsabili del 51% del traffico organico mensile…. What even is it? Questo significa che ci sono delle opportunità per avere del traffico da Google Immagini. It can help to put your keyword phrase near the beginning and then go into a description of your image. Having a well-crafted alt text makes sure your images are properly accounted for in Google’s crawl and prominently placed in search engine results. Adding ALT Text to Images: In If you’re using a modern CMS, it should be possible to add alt text without having to dig into the HTML code. Alt text in images helps in contributing to images SEO & they can become more user friendly. Follow these five best practices, and you should be good. Alt text can help improve your site's SEO performance by adding further relevancy signals to a web page and help Google better understand the contents of an image and help it rank. ALT text or ALT attribute (sometimes incorrectly used as “ALT tag”) is the important text of the image, that is understandable by Google and other search engines.It is read to blind people or showed to people who have blocked images. Simply add an alt attribute to the tag in the HTML code. 125 characters) but descriptive. Installa l’estensione Chrome Alt Text Tester gratuita, carica la pagina con il maggior traffico, e attiva l’estensione. Find out more here. Read our article below for ranking tips and advice on good SEO Ma avere degli alt text mancanti non è sempre un problema perché non tutte le immagini richiedono un alt text. ALT text (also called 'ALT descriptions' and 'ALT tags') improves the user experience on your website and allows search engines to crawl your web pages effectively. Ad esempio, in WordPress, c’è un campo per alt text quando si aggiunge una immagine ad una pagina o articolo: Ecco le istruzioni per alcuni dei più famosi: Se l’immagine serve per scopi decorativi e non ha con sé importanti informazioni,allora non c’è bisogno di aggiungere alt text. 3 modi diversi per scoprirlo, Google PageRank NON è Morto: Ecco Perché Resta Importante, Cos’è un Backlink? Siccome molti siti web hanno il grosso del loro traffico solamente in poche pagine, non dovrebbe richiedere molto tempo. They’re decorative, which means we’d want a screen reader to pass right over them. Search Engines don’t understand images easily. The alt attribute is a picture description consisting of several words, read by the web crawler when page is indexed. This ALT description is an essential part of the data set you can optimize (for SEO) when creating a blog and uploading photos as you can see by my quick “madwhips porsche” google image search below which is delivering all the results where I have put “madwhips porsche” in the ALT … When the browser can’t load a graphic, it displays the alt text in the image container instead. If user has disabled the graphics support function in the browser, then the contents of the tag will be displayed instead of the picture. Using alt text (or Alt attribute) on your images can make for a better user experience, but it may also help earn you both explicit and implicit SEO benefits. Alt text should be your main focus when it comes to image SEO. Lo stesso succede per immagini generiche o di stock come questa: Avere un alt text che legge “vasca e candela” non è utile ai visitatori ipovedenti perché è un’informazione che non hanno bisogno di conoscere. But so many get this wrong, and you wouldn't have to look too far to find a page where all of the images use the same alt text – an exact match of a page's main target keyword. It will also provide SEO benefits to images by implementing titles for the images. The alternative attribute can be input within the ‘alt text’ or ‘alt tag’ of the image element and the exact wording used depends on the context of the image as much as the content itself. And how can you use it to improve SEO and user experience? Shows how many different websites are linking to this piece of content. It’s responsible for 20.45% of all online searches, putting it ahead of YouTube, Bing, and other search engines combined. Google le utilizza per capire di più sulla pagina web e di cosa tratta. Well, Google cares and for SEO, that is pretty much all you need to know. Google uses it to understand more about the web page and what it’s about. Image SEO alt text and title text optimization This article is a deep dive on HTML tags and attributes optimization for image SEO . Learn more in our list of 12 actionable image SEO tips. Dovresti ottimizzare anche i nomi dei file, fornire immagini responsive, considerare il lazy loading, e molto altro. Alt text non è una cosa difficile. Google also uses the alt text in the Google Image search algorithm. It is also displayed when a user mouses over the image. Doing so will only annoy visitors with screen readers, and won’t add any “SEO value” to the page. Per esempio, servono solo alcuni secondi di scorrimento di questo articolo per vedere che tutte le immagini sono ben ottimizzate…. Scopri di più nella nostra lista di 12 consigli pratici di SEO per immagini. Keyword stuffing was a common tactic in the early days of SEO, and originally the image alt text field served as just another place to shove in as many keywords as possible to improve rankings. Usually, they skip over these images, or worse, read out long and unhelpful image filenames. For example, just ten posts on the Ahrefs blog account for 51% of monthly organic traffic…. Alt text also provides an opportunity to add the target keyword. Anchor text refers to the clickable words that link one webpage to another. This should give you a sense of whether your alt text optimization is sound or needs work. Offerto da Ahrefs , un set di strumenti di marketing data-driven basato su un enorme volume di backlink, parole chiave e contenuti Nota l’inclusione del numero di modello nell’esempio finale. While Google can almost certain tell that these are images of dogs without alt text, the specific breed may be less obvious—and that’s where alt text comes in. This guide will teach you exactly how to use alt text to optimize all your images. For example, it only takes a few seconds of scrolling this post to see that all of the images are well-optimized…. Cos’è l’alt text? Images without alt text cause problems for screen readers because there’s no way to communicate the content of the image to the user. Aggiungi semplicemente un attributo alt al tag , “steak. Ottimizzare gli alt text è importante, ma non è l’inizio-e-la-fine-di-tutto per la SEO delle immagini. It is used when the image in the Web page cannot be displayed, in which case the Alt text is shown instead. 14 June 2020 Home >> SEO Terms >> Image ALT Text for SEO . Operating on this information alone, people new to SEO often fall into the same pitfalls, writing image descriptions that fail … Sono decorative, il che significa che desideriamo che il lettore di schermo le schivi. Check Google Analytics, Google Search Console, or the “Top pages” report in Ahrefs’ Site Explorer. This is no coincidence because Google places a relatively high value on alt text to determine not only what is on the image but also how it relates to the surrounding text. Quindi, invece di scansionare il tuo sito web ed andare ossessivamente su ogni attributo alt mancante (molti siti web ne hanno molti mancanti), un’idea migliore è revisionare e migliorare gli alt tag delle pagine che stanno avendo traffico. The same goes for generic or stock images like this: Having alt text that reads “bath and candle” isn’t useful for visually-impaired readers because it’s information they don’t need to know. Millions of people are visually-impaired, and many use screen readers to consume online content. Google Images is the world’s second-largest search engine. Alt text (testo alternativo) descrive un'immagine in una pagina web. Along with implementing image title and file naming best practices, including alt attribute will also contribute to image SEO. http://creativecommons.org/licenses/by/4.0/”>. Alt texts are being used for image optimization by the top SEO service providers like SEO Agency Melbourne. Questo perché molti lettori di schermo leggono il nome del file in assenza di un attributo alt, considerando che molti salteranno quelle con attributo vuoto. Per esempio, alcuni siti web hanno delle icone per separare i contenuti: Sono lì solamente perché sono belle, e quindi non dovresti aggiungere l’alt text. Se lo fai sarebbe solo un fastidio per i visitatori con lettore di schermo, e non aggiungerebbe alcun “valore SEO” alla pagina. Dovresti vedere l’alt text mostrato appena passi sopra ad un’immagine. … whereas the same isn’t true for this page on The Mirror: Repeat this process for the most visited pages on your website. “steak. Usually, they skip over these images, or worse, read out long and unhelpful image filenames. This includes screen readers Google Immagini è il secondo motore di ricerca al mondo per dimensione. Capirai presto se sono ottimizzati bene, male, o per nulla. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you’re linking to. E’ responsabile del 20,45% di tutte le ricerche online, posizionandosi sopra YouTube, Bing, e gli altri motori di ricerca combinati. Come ottenere più Backlink, Funnel Marketing per principianti: una guida completa, Le basi dell’affiliate marketing: 7 passi verso il successo. Controlla Google Analytics, Google Search Console, o il report “Top pages” in Site Explorer di Ahrefs. If an image doesn’t require alt text, best practice is to add an empty alt attribute. Because most websites get the bulk of their traffic to just a handful of pages, this shouldn’t take too long. Alternative text, often just called "alt text," is an HTML attribute added to image tags to provide a description of the image: